Ben & Jerry’s, peanut butter and jelly or milk and cookies are all great partnerships. Their components are very nice by themselves, but when the two of them are together something really magical happens. Artisan cheeses and craft beers can make a magical partnership too. When you find the perfect pairing, the results can be remarkable. The Cheese and Cheers pairing program is designed to assist artisan and farmstead cheesemakers in their selling and marketing efforts by providing a tool kit for enhancing sales through pairing of their cheeses with craft beers. The program involves several components which can be customized to the needs of the individual cheese company. Independent wine expertise is also available from Cheese and Cheers partners and can be integrated with any of the program components. By partnering with a product that offers similar appeal to a slightly different consumer base, cheesemakers will gain new opportunities for retail product placement and ultimately find greater consumer acceptance and higher brand recognition and recall.

Pairings: Cheese and Cheers expertly selects one or more craft beers to pair perfectly with each of your individual cheeses, based on our expertise in craft beer and our objective tasting trials. The pairing process begins with the recognition of which beer styles are most compatible with the flavor profiles of your particular cheese. Then we select those breweries and brand examples that are most likely to produce an outstanding pairing.  Matches can have local or regional significance if so desired, or we can simply select from the best world-class examples of the particular style or styles that marry with your particular cheeses. Cheese and Cheers then produces detailed written pairing descriptions which you may use under a licensed agreement with Cheese and Cheers. This can be incorporated into your own sales and marketing efforts as you see fit.

Educational tastings: Cheese and Cheers will facilitate a meeting with your sales staff, or with key retail and restaurant clients, distributors and brokers to demonstrate the pairings with a tasting. A full educational presentation on beer, brewing, tasting beer, and pairing beer with cheese is custom-integrated with a catered meal to serve as an educational exercise and a networking, partner-building opportunity.  Additional food and drink charges may apply depending upon the size of the group and the scope of the offerings.

Sales Support: Once your pairing program is in place, and your staff is familiar with it, we take the show on the road with in-store and on-site tastings for retailers and/or their customers. We can also conduct tastings at farmers markets, visit key clients for sales calls, and introduce the program to new sales affiliates on site, remotely, or through beer and cheese events in Chicago.

Partnership Liaison: Because our passion for and knowledge of craft beer and artisan cheese are on a close parallel, Cheese and Cheers can even help facilitate a partnership beyond a simple pairing. We can make introductions, organize mutually beneficial co-promotions, and more. We think cheese people and beer people go together as nicely as, well…cheese and beer, and we are happy to play the matchmaker.

Prices

Basic complete program, including up to six pairings, one sales meeting event, one in-store promotion, one liaison introduction, and on-going support services……………….$2,900-$3,800*

Pairings and descriptions:  Three cheeses paired with two beers each…………………………. $750

Five cheeses with two beers each ……………………………………………………………………….. $975

Three pairings and one tasting ……………………………………………………………..$1,500-$2,300*

*Depending upon travel expenses and time requirements

Custom price estimates are available based on program levels.

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